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Update: ESPN officially launches football brand ESPNFC
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Footer lovers rejoice. Sports TV network ESPN which previewed its multi-platform, multi-language and multi-country global football brand, ESPNFC during Euro 2012, yesterday announced its full-fledged launch. The debut comes ahead of the start of the Barclays Premier League and other major European leagues. ESPNFC will cover all major leagues and competitions worldwide for the first time and will expand to TV and mobile in India. It succeeds its UK brand ESPNsoccernet.

In India, ESPNFC has added to the company’s leading digital sports portfolio, which also includes ESPNcricinfo, ESPN.com and numerous other sites and mobile products.

On mobile, a new ESPNFC app has been launched giving fans access to its content wherever they are, available on Apple, Windows Phone and Android handsets. Key features of the new ESPNFC application include personalisation, allowing football fans to personalise by their favourite leagues, teams and tournaments, and, exclusive video and audio from ESPN’s various studio-based discussion and analysis shows.

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