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Update: IMCL plans HITS platform; seeks license from I&B Ministry
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"We applied for HITS licence about two weeks back. We feel that there will be a huge demand for such a service in the third and fourth phase of digitisation which will spread over small towns," IMCL managing director Ravi Mansukhani tells Indiantelevision.com.

Wouldn't it have made more sense for the HITS business to reside in IMCL? "We are looking at creating a neutral platform which cable operators and other MSOs can also tap. So we decided that it be housed under a separate company," explains Mansukhani.

IMCL is in talks with private equity investors to raise $75 million to fund the second phase of cable TV digitisation. The company plans to deploy four million set-top boxes (STBs) on top of the 1.5 million it is expecting to achieve in the first phase of digitisation.

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