Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Update: NDTV brings two international channels to India
#1
Advertisement
One of these two channels, Trace Sports, will be the first in the sports lifestyle genre, while the other channel, ITV Granada, is an English GEC.

NDTV group has signed affiliated distribution deals with two international broadcasters to distribute their channels in India. Trace is a French company which has launched a sports lifestyle channel called Trace Sports. The other channel is ITV Granada, which is an English general entertainment channel (GEC) owned by a UK-based private production house.

NDTV has reportedly got into a profit-partnership deal with both the channels on a multi-year basis. Though the network refused to comment on the exact number of years, Rohit Jaiswal, associate vice-president, distribution and sales, NDTV group suggests that these deals are generally signed for five-10 years.

Trace Sports will have content focusing on the lifestyle of sports celebrities, documentaries and interviews with the celebrities, and some sports reality shows. It will also have non-live events like adventure sports (rafting and trekking, among others) and action sports (such as mountain biking and ice skiing).

ITV Granada will compete with English GECs such as AXN, STAR World, Zee Cafe, Zee Trendz and Big CBS, among others. It will have all kinds of content including reality shows, fictions, soaps and talent hunt shows.

Both the channels are encrypted and will be initially available for free for about six months. Jaiswal suggests that for a channel like Trace Sports, which is a niche within niche genre, sampling is very important. This is why the channel was launched for free initially.

Trace Sports has been launched in Pune and some parts of Mumbai. The network plans to make the channel available pan-India within the next six months. The channel is available on Airtel digital TV, DEN, Hathway, Digicable and ICC Network.

Trace Sports targets sports fans in the age group of 15-35 years. Shows on the channel include Up Close With, In the name of Good, Untold Stories and Sporty News.

ITV Granada targets the normal English GEC audience, which is C&S 25+, All India.

Note:
Those two channels available only on Airtel Digital TV.
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Team India Skipper Virat Kohli is CNN-News18 Indian of the Year 2017 nairrk 0 664 12-01-2017, 09:57 AM
Last Post: nairrk
  General News: 10 most influential men from India nairrk 0 643 07-30-2017, 07:30 PM
Last Post: nairrk
  General News: Ram Nath Kovind sworn in as India's 14th President, makes first tweet nairrk 0 609 07-25-2017, 12:51 PM
Last Post: nairrk
  General News: How to sell your old gadgets online in India nairrk 0 597 07-19-2017, 09:33 AM
Last Post: nairrk
  General News: Global ransomware attack reaches India; Jawaharlal Nehru PortTrust in Mumbai affected nairrk 0 594 06-28-2017, 12:11 PM
Last Post: nairrk
Thumbs Up Breaking News: India wins Jadhav Case; Setback for Pak PrincePvarghese 1 672 05-18-2017, 06:40 PM
Last Post: nairrk
  General News: Airtel payments bank launched in India; offers 7.25% interest rate... nairrk 0 927 01-12-2017, 06:40 PM
Last Post: nairrk
  Breaking News: India celebrates its 70th Independence Day THAKUR 4K 0 980 08-15-2016, 09:37 AM
Last Post: THAKUR 4K
  General News: Amazon launches membership service Prime in India rahul1117_kumar 0 613 07-26-2016, 12:58 PM
Last Post: rahul1117_kumar
  General News: India's first batch of women fighter jet pilots report for duty SRK 0 477 06-19-2016, 12:47 PM
Last Post: SRK

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement