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Update: Nick Junior / Teen Nick
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Curiously though, Nick Jr. will have two slots: Nick Jr. which will run from 6 am to 7 pm; and Teen Nick post that, addressing a totally different target segment. All the shows on Nick Jr. are from Viacom’s international shows.

Nick Jr. will have animated shows while Teen Nick will offer live action and will be targeted at teenagers.

The Nick Jr. slot will have shows like Dora the Explorer, Go Diego Go, Team Umizoomi, Bubble-Guppies and Blues Clues. Teen Nick, on the other hand, will have shows like Unfabulous, The Troop, True Jackson, Victorious, Drake and Josh.

Explaining the rationale behind having two slots, Viacom18 EVP & Business Head – Kids Cluster Nina Elavia Jaipuria said, “We believe that towards the evening this channel will get switched off as most toddlers and their mothers are winding down for the day.”

She added, “So it’s a good idea to use a frequency that will get switched-off and wanting to keep them switched on. We also believe that in one television household the younger siblings go away (post 7 pm) and older siblings will take care of the remote.”

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