Update: Sony rebrands sports business; launches 2 new HD channels

[nairrk]

[Image: sachin_0.jpg?itok=QRXYbZE5]

MUMBAI: Television broadcaster Sony Pictures Networks India (SPN) on Tuesday announced rebranding of its sports network, which now includes the Ten Sports’ bouquet of channels, and Sachin Tendulkar as the brand ambassador.

It also announced launch of two more HD channels - Sony Ten 2 HD and Sony Ten 3 HD, taking the total number of channels under the sports network to 11.

In the new portfolio, Sony Six and Sony Six HD will air cricket content, while Sony Ten 1 and Sony Ten 1 HD will have all the wrestling entertainment like WWE and Impact. Sony Ten 2 (and Sony Ten 2 HD) will have football content, while Sony Ten 3 (and HD) will have Hindi feed of best of sports.

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