Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Update: Star India urges Airtel Digital subscribers to switch
#1
Advertisement
MUMBAI: The slugfests were bound to happen in TV distribution. The time for agreement renewal is nigh between distribution platform operators and broadcasters with content contracts coming to an end. The Telecom Regulatory Authority of India’s (TRAI) proposed  tariff  and interconnection agreements are being passed  around from the High Court of Chennai to the Supreme Court and back without any resolution.

Earlier this month, the Star Network issued a disconnection notice to one of India’s better-managed DTH operators Airtel Digital in an announcement that made waves in TV distribution circles.  Now, with the spat between the two continuing, India’s leading TV network has taken the fight to Airtel’s camp.

It has started a digital campaign-for now at least-asking the DTH player’s subscribers to switch to other distribution platforms. Says the network on its Twitter handle: “Attention Airtel Digital  subscribers! Star has not increased channel tariffs. Airtel Digital TV  is misleading you and unilaterally increasing the prices of Star channels. To continue watching high quality Star entertainment switch to new DTH/cable operator now.”

Attention Airtel Digital TV subscribers! Star has not increased channel tariffs. Airtel Digital TV is misleading you and unilaterally increasing the prices of Star channels. To continue watching high-quality Star entertainment switch to new DTH/Cable operator NOW. #MakeTheSwitch pic.twitter.com/ny8LmmDmdF

— Star TV Network (@starindia) March 23, 2018


The digital  video,  which is doing the rounds on social media, has a voiceover that states: “You used to pay Rs 200 for the HD pack on Airtel. Now why are you being charged Rs 1,000? You can still get the same price for the same HD channels at around Rs 200! Change to another service provider. To get Star channels in a packet, make the switch.

The video then lists operators like DEN, Fastway, SUN, Hathway, GTPL and Tata Sky that Airtel subscribers can opt for.

We will have to wait and watch how Airtel responds to this direct attack. Will it buckle and give into the rates that Star India is asking for? Or will it hold firm and wait to see if the broadcaster will blink first?

After all, Star has a lot at stake with the IPL coming up in the next fortnight. And it has to recover the humungous amounts it is pumping into the most prized cricketing property globally!

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  DTH News: Tata Sky vs D2h vs Dish TV vs Airtel Digital TV: STB prices, features compared nairrk 1 1,040 07-07-2019, 02:54 PM
Last Post: Hassan Syed
  General News: DTH Subscribers Are Saving Money With TRAI’s New Rules, Says I&B Ministry nairrk 1 482 06-25-2019, 04:54 PM
Last Post: Hassan Syed
  Update: Tata Sky and Airtel Digital TV offers free sports channels nairrk 4 1,039 03-25-2019, 12:07 PM
Last Post: nairrk
  DTH News: Dish TV, Airtel Digital TV plan mega merger to take on Reliance Jio: Report nairrk 0 661 03-19-2019, 09:10 AM
Last Post: nairrk
  DTH News: Star Sports 1 Kannada launches on Tata Sky, Sun Direct nairrk 0 1,839 01-02-2019, 06:56 PM
Last Post: nairrk
  DTH News: Airtel Digital TV, Dish TV, Hathway, and More Announce Channel Prices, Packs.. nairrk 0 676 01-01-2019, 03:04 PM
Last Post: nairrk
  DTH News: Tata Sky, ABP News emerge as India’s most attractive DTH, TV brands in 2018.. nairrk 0 677 12-27-2018, 12:51 PM
Last Post: nairrk
  DTH News: Dish TV urges TRAI to re-iterate 2004 recos on rationalisation of DTH licence fee nairrk 0 437 11-29-2018, 10:30 AM
Last Post: nairrk
  General News: Airtel to beef up HD offering in DTH, build stickiness for OTT app nairrk 0 611 04-27-2018, 11:00 AM
Last Post: nairrk
  DTH News: Dish TV India launches Tamil movie service ‘Thirai Ulagam’ on Videocon d2h platform nairrk 0 664 04-26-2018, 07:23 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement