Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Update: Swachh Bharat Week: Sachin, Amitabh lead promotional videos

NEW DELHI: A series of promotional videos promoting the idea of constructing toilets in every household in the country was released by the prime minister Narendra Modi. The government is celebrating the Swachh Bharat Week, from September 25- October 2.

While the movement through promotions is led by the renowned cricketer Sachin Tendulkar, the first message on video has been given by the megastar Amitabh Bachchan. The advertisement campaign has been launched by the ministry of drinking water and sanitation.

The Big B points out that over 70,000 households have already adopted the idea of constructing a toilet in their homes, and thereafter he encourages all villages to follow suit.

There are more than one video with Sachin Tendulkar, and various social workers who are actively involved in this task. In fact, Modi, in a tweet, lauded Tendulkar for his involvement in this task to make India defecation-free and for his ‘wise words’.

Narendra Singh Tomar, minister of rural development, drinking water & sanitation and panchayati raj, said that the ministry has galvanised its BCC (Behaviour Change Communication) and IEC (Information Education Communication) mechanisms to make the advertisements more people-centric. He stressed that it was necessary because IEC/BCC were core interventions for behaviour change and citizen engagement.

Airtel Digital HD Recorder / Kerala Vision Digital TV
Thanks given by:

Possibly Related Threads...
Thread Author Replies Views Last Post
  Update: Sachin Tendulkar in 'Ferrari Ki Sawari'? waytobala 0 1,085 05-10-2012, 12:51 AM
Last Post: waytobala
  Kolaveri di Fame Dhanush & Anirudh Anthem For Sachin Tendulkar samanth 1 1,597 02-08-2012, 08:26 PM
Last Post: samanth
  Help: HBO SouthAsia (INDIA) Schedules - Week of 1 November 2010 Mr.AB 0 2,059 11-02-2010, 08:29 PM
Last Post: Mr.AB
  Amitabh Bachchan auctions lunch date, bid reaches Rs 6 lakhs on Day 1 Mr.Bhat 0 846 09-28-2010, 04:59 PM
Last Post: Mr.Bhat
  Master Blaster Sachin Ready For Screen Ride? Kanwar 0 934 09-28-2010, 12:06 PM
Last Post: Kanwar
  Inception leads Hindi releases in first week Sathish 0 955 07-26-2010, 10:06 PM
Last Post: Sathish
  Amitabh Bachchan to play Rabindranath Tagore? KRISHNASAGAR 0 1,076 05-28-2010, 07:50 PM
  Amitabh Bachchan presented with Asian Film Culture award Sathish 1 1,257 12-15-2009, 05:13 PM
Last Post: Rdev
Photo ATELIER’S 3rd YOUTH THEATRE WEEK-(Nov 15 – 21, 2009) - Asia’s Biggest Youth Theatre Week is here! aaftnews 0 913 11-04-2009, 02:51 PM
Last Post: aaftnews
  Amitabh Bachchan lends his voice for playback in Aladin Mr.Bhat 0 1,047 10-04-2009, 02:48 PM
Last Post: Mr.Bhat

Forum Jump:

Users browsing this thread: 1 Guest(s)