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Update: ZEEL launches new Arabic channel for Middle East
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Zee Entertainment Enterprise Ltd (ZEEL) has launched a new Arabic channel, Zee Alwan, for viewers in the Middle East.

The new channel will include new Arabic serials and popular Indian TV serials dubbed in Arabic.ZEEL already has Zee Aflam, a 24 hour free to air movie channel, launched in 2008, in the Middle East.
The new channel will also include shows on cookery, health and fitness and travel features.
Viewers in the Middle East can access the channel through frequency 12417 on Nilesat and 12111 Arabsat.

Zee Alwan will mark the arrival of Indian soaps to the Middle East. Says Zee Entertainment Enterprise LLC CEO - Middle East, North Africa & Pakistan Mukund Cairae, "With Zee Alwan, we are delighted to offer our audiences in the Arab world a dedicated channel that presents popular Indian serials dubbed in Arabic, and tailored for Arabic family audiences. The cultural context outlined in these popular serials will resonate with Arabic audiences as they are essentially about human values, family bonding, friendships and relationships. The historic ties between the Arab world and India will further enable Arabic audiences to relate to the serials."

"We have already established a strong footprint in the Arab world through Zee Aflam, a channel dedicated to Bollywood films, dubbed or with subtitles in Arabic. Today, we are regarded as the 'Gateway to Bollywood for the Arab world' and with Zee Alwan we are taking our audience engagement to the next level with television serials and other lifestyle content, in addition to a strong bouquet of local programming," he says.

Zee's other localisation experiments are already on in Malaysia, Russia and, to a limited extent, in France in partnership with Canal.

-Indiantelevision
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