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Update: Zee tv HD ,Zee cinema HD now on UAE
Zee TV and Zee Cinema viewers in the UAE will now be able to view on High definition (HD).
The channels will now be available in HD for subscribers on Etisalat's Internet protocol television (IPTV) service, eLife.
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Zee TV HD and Zee Cinema HD is being offered through the Zee Family HD Package on eLife TV. Subscribers can now watch Bollywood blockbusters in HD format

Zee TV, the India-based satellite television channel owned by Zee Entertainment Enterprises the first South Asian Entertainment Network of its kind, today (May 2nd) announced the launch of two HD channels for its viewers in the UAE through its strategic partnership with E-Vision. Zee TV HD and Zee Cinema HD will be offered through the Zee Family HD Package to subscribers on eLife TV.

Mukund Cairae, Territory Head, Middle East, North Africa & Pakistan, Zee network, said: "With growing consumer demand for the richer, more immersive experience of HD, Zee viewers in the UAE will now have access to two new HD Channels with high-quality content all in crystal clear sound and stunning picture quality."

Every show on Zee TV's HD is shot in HD, so that viewers can view every emotion in every frame with utmost clarity. Viewers can enjoy an exhilarating HD experience of popular TV serials and special shows such as Dance India Dance, Zee Rishtey Awards, Zee Cine Awards and a slew of new launches in HD.

Zee Cinema HD is India's first 24-hour movie channel bringing the biggest blockbusters to life in High- Definition (HD). This channel has different movie offerings compared with the Standard Definition (SD) version to suit the tastes of HD consumers. All the latest movies and the evergreen blockbusters are all available in HD, so viewers will be able to watch even evergreen blockbusters such as Sholay, Hum Aapake Hain Kaun etc on HD.

The upcoming blockbusters from Zee Cinema HD in the next few months include Don 2 (starring Shah Rukh Khan), Agneepath (Hritik Roshan), Agent Vinod (Saif Ali Khan and Kareena Kapoor), Desi Boyz (Akshay Kumar and John Abraham), Joker (Akshay Kumar and Sonkashi Sinha) and Barfee (Ranbir Kapoor and Priyanka Chopra), among others.

Non-film shows like 'The Cinema Review Show' is also shot in HD. Zee Cinema HD also provides viewers an exclusive selection of the best song playlist of Indian cinema that is not available on Zee Cinema SD.

Humaid Sahoo, CEO of E-Vision at Etisalat, said: "We are quite excited with the launch of these two Zee HD channels as high definition content is something eLife TV viewers greatly appreciate. Etisalat has established market leadership offering the highest number of HD channels in the Region and we look forward to bringing our customers more channels with even more choice of premium content in HD."

Etisalat is the first operator in the region to offer ZEE HD channels to its customers in the UAE as part of its eLife TV offering.

The two HD channels, ( Zee TV HD STB # 630, Zee Cinema HD STB # 659) will be offered together at a retail price of AED 10 per Zee Family Pack subscriber per month. The Zee Family Pack subscription of 11 channels is retailed at AED 29 per sub per month. "Zee Family Pack + Zee HD" will be retailed at AED 39 per sub per month.

Quote:About Zee Network
Zee has been a pioneer in providing entertainment to south Asian viewers globally. In line with the same culture we are pleased to be a pioneer here in providing two true HD channels - Zee TV and Zee Cinema. Zee TV has been the number 1 viewed channel for the south Asian Diaspora here in the Middle East as well as in our other international regions and our viewers will now enjoy the same premium quality in true high definition.

About eLife TV
Etisalat offers eLife TV as a part of its Triple Play offering. A leading source of regional entertainment in the UAE, eLife TV offers more than 370 TV channels in 24 languages. With a wide variety of content ranging from sports to movies, documentaries to music, as well as channels for kids, eLife TV also features more than 45 high definition channels and a 24/7 3D channel (High TV 3D).

The comprehensive entertainment offering includes 15 premium TV packages from all major TV providers, and provides users with a number of exciting features. eLife TV customers benefit from features such as On Demand (Video on Demand) which is currently the largest library in the UAE with a choice of more than 700 of the latest movies from Hollywood, Arabia and Bollywood, 3D and High Definition, Catch-Up TV (which allows viewers to go back in time and watch the broadcasted programme up to one week later) and Recorder (the Personal Video Recorder which allows customers to record and play back their favorite programs in the same way as a DVD Player).
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