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Videocon forays into DTH segment
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Videocon forays into DTH segment

Videocon d2h, the Direct-to-Home service provider arm of Videocon Group is the latest entrant in the ever growing DTH segment but the foremost and the only one to offer the customers across India, the world’s first Satellite Blu Ray, Satellite DVD, Satellite Sound Bar as well as Satellite Box (STB).
The entire business operations are headed by Anil Khera, the CEO of Bharat Business Channel Ltd. (BBCL) - Direct to Home (DTH) venture of the Videocon Group.
Khera brings with him years of experience and knowledge about the industry especially in the Television segment. He stated “Videocon d2h has invested in state-of-the-art digital infrastructure at Greater Noida and has partnered with global leaders in digital technology like Irdeto for the pay television market. The ST1 satellite enables Videocon d2h to offer superior picture and sound quality. With two epicenters in India, it has better foot print than others, thereby having better signal quality & strength”
The satellite products offered by Videocon d2h can receive DTH services with the latest MPEG-4 & DVB S2 technology and is available in the market at a price range starting from Rs 1390. This also includes a 4 month Gold Sports Pack subscription worth Rs 900 free under the “Golden Goal Offer” targeted at the Football World Cup with all sports channels like ESPN, Star Sports in the package.
The DTH operators are creating value added services for their customers by bringing in high-definition (HD) content as a separate bouquet. Viewers are finally set to get a taste of high-definition television viewing.
Khera is confident that Videocon d2h is geared up to this challenge and has introduced Satellite Bluray in the markets to meet this growing need of customers. From innovative products and offers to unique service features of Videocon d2h:
• 260 Channels & Services - Maximum number of channels & services among all DTH operators.
• Music Space - A unique Music experience through 22 exclusive audio / video active music channels which will mesmerize viewers with music of all genres like Gurbani, Devotional, Hindi Latest Hits, Bhojpuri, Dj mix, Meditation, Urdu devotional and other attractive Genres.
• 12 PIP mosaic - This feature will present you with 12 preview screens of channels available along with audio feed. Viewer can scroll and select the channel.
• Multiple Tickers - Viewers can choose to get regular updates on BSE 30, Nifty 50, Bollywood, Business, Lifestyle, Live Scorecard, Politics, Sci Tech, Sports, Top Stories. At any given point of time, two tickers can be chosen.
• d2h Movies - Watch latest blockbuster movies like My Name is Khan, Paa on pay per view & subscription VOD.
• Active Games & Puzzles - While playing the games & puzzles, viewer can still view the channel in the preview screen available in the games window. This will help in watching your favourite serials even when you play. The games available are Block Smasher, Ping Pong, Hungry Monkey. The puzzles are Trivia, Brain Cell, Crosswords.
• Universal Remote - Now you do not need 2 remotes for TV & DTH. With Videocon d2h, you can operate both your TV & DTH functions using the universal remote.
• Channel Packages - Packages have been created to suit customers of every range. Gold pack with 186 channels is available at Rs 150 per month and Diamond Pack with 230 channels is available at Rs 275 per month.
Khera further added, “We are the latest entrant in the DTH category in India, but surely not the same as others. We would be launching our own HD DVR in August 2010, followed by HD Satellite Box in October 2010. At Videocon d2h, we promise to deliver the latest, providing value for money to our consumers.”
Today, the key differentiator is the customer service; in view of the same the company has setup customer call centres in Pune, Dehradhun, Bangalore and Noida with toll free contact numbers, manned by multi-lingual customer service associates equipped to resolve all queries in ten languages.
Industry analyst says that India will be the leading power in Asia by 2010 in the field of cable market and by 2015, it will be the most profitable in the area of pay TV market. Interestingly, the rural rich were the first to positively respond to the advent of DTH industry and those in the remote areas with no or unreliable access to the cable services will be tapped in by the DTH players, says Khera.
Currently, there are more than 135 million TV households in India, of which over 21 million are DTH ones. Since the penetration is just over 15%, there is much room for a massive growth rate. This is what the company is focusing on, to enhance its subscription base. With the wide array of products & services on offer to its valued customers, Videocon d2h surely is the next step in Direct to Home (DTH) services.
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