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Videocon ropes in Abhishek for DTH brand
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#1
The Videocon group is getting ready to splurge on its DTH venture with a Rs 100-crore campaign featuring actor Abhishek Bachchan as the brand ambassador. Videocon d2h, the DTH brand of the group, has gone national with its services under a new company, Bharat Business Channel.

Speaking to Business Line, Mr Anil Khera, CEO, of the channel, said, “Abhishek has a clean image and will be recognised in the western, eastern and northern markets. We are hoping that he will create magic for the Videocon d2h brand. The company will spend Rs 100 crore for the ad campaign for a period of one year.”

Full Story: Videocon ropes in Abhishek for DTH brand
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#2
Wow.. that seems D2H targeted more subscribers in Orissa and North-east that means d2h will add further new oriya channels in near future as per their saying.. Very good news... :happy: :jump: Smile :up: Hope all other dth players will think about it..
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#3
~WoW~:up: Abishek Bachan ~ 100 Crore campaign~ Videocon Rocking:jump:

Now they need to focus more on South markets......:mdr:
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#4
This very good sign from D2H :up: now they r heading towords success :happy15:
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