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Videocon to launch DTH services in April 2009
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NEW DELHI: Consumer durable maker Videocon plans to launch its direct-to-home (DTH) television services venture in April 2009 against its original target of September 2008, said a top Videocon executive. As of now five companies are offering DTH services in the country including Dish TV, Tata Sky, Airtel, Big TV and Sun TV.

Videocon Industries, the flagship group company of the Dhoot family, would be launching the DTH service through its subsidiary Bharat Business. The firm had earlier announced that it would make an initial investment of about Rs 1,000 crore in the venture.

When contacted by ET, Videocon Industries’ director Saurabh Dhoot who is heading the venture confirmed that the company will be launching its DTH services in April.

With the entry of the sixth firm offering DTH services, consumers are likely to see lower prices. Already, the price war between the five existing players has significantly brought down the combined price of hardware and subscription to television channels.

Another senior executive with the company added that the firm is looking to integrate the set-top-box with new television sets as a fresh offering to the consumer. A set-top-box is a hardware which is required to receive content on the television.

From just 3-4 million subscriber base in 2007, the DTH industry has grown to an estimated 10 million subscribers as of December 2008. As per estimates of consultancy firm Ernst & Young, the DTH subscriber base could touch 19 million in the next 2-3 years.

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#2
hope videocon gives its packages like that of cas areas......if they give pay channels like rs.5.50 / channel then videocon will become a hit!!!!!
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