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WASP3D- the maximum-used 3D graphic solutions in Lok Sabha Elections
MUMBAI: WASP3D, the leading workflow based interactive 3D broadcast graphics solution became the maximum used real-time 3D graphics solution by Indian News channels for broadcasting the recently held Lok Sabha elections.

WASP3D system was used by leading national and regional television stations for live analysis and presentation of the 15th Lok Sabha Elections. Among the few of the channels that used WASP3D were Star News, Sun News, Malayala Manorama TV, TV9, Zee Business, ATV, HMTV, I News, India Vision, Kasturi, Mega TV, News Live, OTV, Raj TV and Total TV to list some.

The channels used WASP3D for creating graphics templates including lower thirds, tickers, pie carts for depicting vote share, bars and graphs for vote tally and comparisons.

The key highlight of the elections was use of interactive touch screen-based presentation tool, WASPi Mimosa by Star News that emerged as one of the highest viewed Hindi news channel grossing the GRP of 17.2. The news anchor used Mimosa for showing the vote tally, alliance formation analysis, exit poll results by simply dragging-dropping objects, drawings eclipses on screen (telestration) at the touch of his fingers.

WASP3D election suite offers tools to display live analytical graphics using pie charts, bars, tickers and lower-thirds. Templates can be connected to databases or integrate with wire-feeds, data-gateways, web sources, RSS feeds and other data providers to analyse the results while on-air. Using WASP3D 2009, television stations can make the entire election coverage much more interactive and interesting. It allows the anchor to present the analysis such as vote tally, swing, poll results, leading constituencies, vote share etc. on a touch screen panel or video wall.

Speaking about the accomplishment, Tushar Kothari, Director - WASP3D said, "Given its functionality and ease of usage, WASP3D 2009 is undisputedly the best real-time broadcast graphics solution available today but what really differentiates us from the competition is our service and product support. Our growth and leadership in the Indian news channel market has yet again proved it."

WASP3D solution was recently used by Middle East's leading News channel KTV for presentation and analysis of the Kuwait Parliamentary Elections 2009.
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