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WSG may rake in $100 m from IPL global rights
New Delhi, May 8 The television rights of the Indian Premier League could be fetching the World Sports Group (WSG), which holds the international broadcast rights, as much as $100 million from five-year broadcast rights in international markets, according to industry sources.

While official broadcaster Multi Screen Media (formerly Sony Entertainment) has renegotiated its deals with the organisers of IPL for Rs 8,200 crore for nine years, (for sub-continent rights) WSG had sold the rights last year in several markets outside the sub-continent in five-year deals.

In many countries, the rights have gone to a non-sports broadcaster like MSM, though SET Max has telecast big events. “Sports channels act like bankers and play too safe, they don’t want to gamble,” says a person close to the deals, who didn’t want to be named.

IPL is being viewed on SuperSport in South Africa. It’s a dominant player with several pay-per-view channels and is believed to be showing a relatively advertisement-free paid feed.

In the UK, the league is on the pay-per-view platform of Setanta. The rights in Canada and the US have gone to more than one player including Direct TV and Internet pay-per-view player Willow TV.

Like India, Australia remains an advertising-driven market, and IPL is on Channel 10.

Unlike the advertising-driven Indian market, sports broadcasting in most other markets is subscription-driven. Cricket is the number one sport in South Africa and Australia during season or summer; rugby and football are played during winters.

In the UK, on the other hand, cricket and football audiences are demarcated.

English cricket, which was losing stadium spectators to football, came up with the crisper Twenty-20 form of the game, played in the IPL.

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