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WWE Joins Hands With Youtube
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World Wrestling Entertainment, Inc. and YouTube have joined hands to broadcast the full episodes of WWE Friday Night SmackDown, WWE NXT, WWE Superstars and ECW. The multi-year partnership will lead primetime television program to be available on YouTube channel, ‘YouTube.com/WWE’.

Chris Maxcy, the strategic partner director at YouTube quoted, “WWE has established itself as one of the top global entertainment brands in the world. WWE’s content is hugely popular on YouTube. Bringing in full-length, primetime television programs to the site is a huge win for our community and fans of the WWE.”

“As part of our ever evolving digital media strategy, WWE is one of the first global entertainment companies to offer audiences access to complete primetime shows on YouTube. This partnership also enables WWE to increase its official PG-content offerings online for our fans, generate revenue, protect our content and broaden our brand exposure on the world’s largest online video site,” Brian Kalinowski, WWE’s Executive Vice President, said.

World’s most popular video-sharing website, YouTube on which users can upload, share, and view videos was created by three former PayPal employees in February 2005. In November 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion, and is now operated as a subsidiary of Google.

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