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Walt Disney to focus on South
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The Walt Disney Company (India) is planning to increase its presence in South India as it sees this part of India offering huge market for film and television segments. The company has entered into a multi-year agreement with Sun Distribution Services of Sun Network group for channel distribution of Disney Channel, Disney XD and Hungama TV across multiple platforms, including cable TV, DTH and IP-TV. As part of the agreement, Sun Distribution Services will take Disney's television channels to kids and families. Hungama TV is one of the most popular kids' channels in India, featuring shows available to audiences in Hindi, Tamil and Telugu.

Addressing presspersons here on Wednesday, Mahesh Samat, Managing Director, Walt Disney in India, said the company was developing a lot of products under films segment for the Southern market. The company, which started getting into movies, has announced its first locally developed South Indian film in partnership with K. Raghavendra Rao, a legend of South Indian Cinema. The film, which commenced production in November 2009, is slated for release in January 2011. Mr. Mahesh Samat said the film would have extensive amount of computer graphics and character animation.

“As we work to build a family entertainment brand in India we plan to provide locally relevant stories and engaging characters and will continue to tap into the local creative ecosystem to develop content which resonates with Indian kids and families,” Mr. Samat added.

Source: The Hindu

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