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We don’t want to be a 15-year old channel, we want to be a 35-minus channel: Sony’s Ajit Thakur
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Quote:We don�t want to be a 15-year old channel and we want to be a 35-minus channel and that is coming across very clearly. We have �Indian Idol� and �Boogie Woogie� in the middle of the day, so we have more youngsters tuning in. We don�t exclude anybody. We will not do an �Emotional Atyachaar�, which mothers will not watch. In a single TV country, what a fantastic proposition to have a family coming to, but with a younger skew in terms of the kind of the structure of our shows, the way we market our shows, which differ.

Ajit Thakur, Business Head & Executive Vice President, Sony Entertainment Television

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