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What's On India in a new look
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Launched in 2009, the TV guidance channel of India, What's On India, has unveiled a new look. The new, sleek layout offers various features to its viewers, such as continuous videos and recommendations and audio-video and ad inventory playing all the time.

Earlier, the channel's layout had promos and recommendations playing alternatively, giving lesser time for viewers to view the recommendations. Based on this finding, the channel revamped its layout and now has a dedicated screen for recommendations as well as for playing videos and exclusive broadcaster content at the same time.

Atul Phadnis, chief executive officer, What's On India, says, "The defining value of the channel will not only create content but branding solutions for advertisers, distributors, stakeholders and employees."
afaqs!
Along with the new look, the channel is also extending its product portfolio by offering entertainment in the form of songs, Bollywood content, behind the scenes action and exclusive broadcaster content. The channel has signed exclusive content deals with top channels including STAR Plus, STAR Network, Zoom, VH1, Warner Bros, Lumiere and Sony Pictures.

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