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Why Google, Apple Are Tracking Your Location
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Apple and Google don't track your phones just to scare you. They also compile valuable targeting information that advertisers would pay handsomely to get their hands on.

News that Google and Apple use cellphone towers to track user locations, even when these settings are switched off, has spurred major privacy concerns. The companies have tried to allay these fears by telling users that they need to know where they are at any given time to improve location-based features: tracking customers’ whereabouts makes maps more accurate, local search results more relevant, and traffic data more precise.

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