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Yahoo’s YOU Campaign Goes DTH With Airtel – Is Yahoo Wasting Its Money?
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#1
There is a famous saying in Advertising circles ‘Half of my ad dollars are wasted.. The problem is I dont know which half?”. Well if we take this statement to be true Yahoo’s You campaign is wasting about 50 million dollars given the fact that its a 100 million dollar campaign. Now before I start the analysis of why I think yahoo has lost its mojo by going all out on its new avatar Id like to state that Im not a big fan of ads for online portals and least of all ads on TV and above the line media.

Full Story: Yahoo’s YOU Campaign Goes DTH With Airtel – Is Yahoo Wasting Its Money?
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