Advertisement


Advertisement

Thread Rating:
  • 6 Vote(s) - 2.67 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Zee Cinema's 'Bid For Bollywood' auction a hit with the audience
Advertisement
#1
MUMBAI: For the first time ever, television viewers got a direct access to celebrities' costumes in their own homes and make the most of it.

Zee Cinema, in a unique auction, offered celebrity costumes straight out of their films to viewers and got a tremendous response of the same.

'Bid for Bollywood', a fifteen-day long auction, launched on 15 November went very well as it offered a variety of costumes ranging from Salman Khan's shirts to Kareena Kapoor's sarees all at one-stop-shop - Zee Cinema.

Viewers shelled out almost half a lakh on their favourite actors' apparels. For instance, the bid on Salman Khan's suit, which he wore in No Entry, started at a base price of Rs 15000 finally garnered Rs 48,500 alone.

50 per cent of the proceeds of this auction would be donated towards charity.

Says Zee Cinema Business Head Mohan Gopinath, "Zee Cinema's constant endeavour is to bring its viewers close to Bollywood. With an urge to innovate and present something unique, we designed this auction only for viewers, offering them to look no less than a star themselves.

"We are overwhelmed with the results and this gives us a further push to launch many such concepts on the channel. With four more days to go, I am sure this would be one of the most successful concepts launched on a movie channel thus far."

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads…
Thread Author Replies Views Last Post
  General News: Prasar Bharati to sell vacant DD Free Dish MPEG-2 slots through 42nd e-auction nairrk 0 294 11-06-2019, 12:28 PM
Last Post: nairrk
  Update: Broadcast Audience Research Council (BARC) ratings on Channels/Programmes nairrk 343 29,015 09-28-2019, 08:58 AM
Last Post: nairrk
  General News: Zee Cinema to premiere ‘Manikarnika: The Queen of Jhansi’ on 14 Sep nairrk 0 318 09-10-2019, 07:45 AM
Last Post: nairrk
  General News: B4U Kadak promises to premiere 101 Bollywood, South dubbed movies throughout the year nairrk 0 720 05-31-2019, 07:42 AM
Last Post: nairrk
  General News: Viacom18 to launch Colors Gujarati Cinema on 1 June nairrk 0 451 05-29-2019, 07:29 AM
Last Post: nairrk
  General News: Prasar Bharati to conduct 40th e-auction for allotting DD Free Dish slots... nairrk 0 437 05-04-2019, 07:01 PM
Last Post: nairrk
  General News: Colors Kannada Cinema to debut on 24 Sep with 450 movie titles nairrk 0 643 09-11-2018, 12:48 PM
Last Post: nairrk
  General News: Star to launch HD lifestyle channel for African audience on 27 Aug nairrk 0 754 08-20-2018, 03:31 PM
Last Post: nairrk
  Breaking News: ZEEL to launch new Hindi movie channel Zee Bollywood on 31 Aug IDF Knight 3 994 08-20-2018, 10:22 AM
Last Post: IDF Knight
  General News: Prasar Bharati to apprise I&B about pros and cons of DD Free Dish auction policy nairrk 0 695 05-15-2018, 01:38 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement