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Zee News garners top TAM ratings for 26/11 Tribute
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<img style="float:right; margin: 0px 0px 0px 10px;" src="http://www.tvnext.in/data/images/news/categories/zee_ratings_tribute.gif"/>On 26/11, Zee News took the lead to unite the nation against terrorism erasing the differences of caste, class and religion. The main objective was to salute the courage of brave Indians for their undying spirit in the fall of Mumbai siege. Through various marketing activities, it communicated that this is high time to showcase our togetherness for a prosperous India.

Zee News has always endeavoured to highlight content which is not only informative, but also inspires the viewers. As a tribute to the courage of Indians, Zee News Ltd. created a roadblock and put up a special capsule of 2 minutes at 8:58 pm. This capsule was also telecast on all the 8 channels of Zee News Ltd and its Website. In addition, there were special shows like ‘26/11 Ab Aur Nahin’ to acknowledge the undying spirit of Indians and call upon the citizens of the country to stand up against Terrorism.

Supported by 360ËÅ¡ marketing activities, this effort of Zee News to unite India against terror did not go unrecognized. The viewers appreciated the Network’s credible effort and supported it wholeheartedly. As indicated by the latest TAM rating, Zee News maintained a lead and garnered a relative market share of 20.3% leaving its competitors far behind. [Source TAM, Relative Share, CS15+, HSM, Thursday, November 26, 8.58-9:29pm]

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