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Zee TV to fill 9 pm slot with Balaji show Pavitra Risshta
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[Image: pavitrarishta_01.jpg]
MUMBAI: Zee TV, the No 3 Hindi general entertainment channel (GEC), is set to launch a new fiction show, Pavitra Risshta, from 1 June.

Produced by Balaji Telefilms, the show will replace Saat Phere in Monday-Friday 9 pm slot.


Says Zee Entertainment Enterprises Ltd (Zeel) COO National Channels and Zee TV business head Nitin Vaidya, “We have always believed in subjects that establish a strong connect with the viewers, be it with Agle Janam Mohe Bitiya Hi Kijo, Choti Bahu or Betiyaan; all of them deal with pertinent issues. In Pavitra Risshta we are talking about the strong emotional bond that every daughter shares with her mother. This interesting saga brings in the flavour of the mother-daughter relationship and a mother’s search for a desirable match for her daughter.”

The show has been shot in a modest environment sans any glamour and grandeur. It essays a middle class household’s routine and lifestyle.


The role of lead protagonist Archana is played by Ankita Lokhande while Savita Prabhune and Ajay Rohila are also playing pivotal role.

The show focuses on the life of Archana who belongs to a middle class Maharashtrian family, based in Mumbai. Being the eldest daughter of her family, Archana chose to take responsibilities of her siblings rather than focusing on education. As Archana grows up to a marriageable age, her mom realises that her daughter was devoid of all the good things in life during her growing up years. Hence, the mother vows to get her married to a well educated and sophisticated guy. But destiny has something else planned for Archana.
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