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Zee TV to shift Karol Bagh to 7 pm band & launch new property at 10 pm
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In a bid to open up its weekday 7 pm slot with original fiction property, Zee TV is shifting its 10 pm show 12/24 Karol Bagh to that time band from 16 August.

Replacing Karol Bagh will be Sanjog Se Bani Sangini at Monday- Friday 10 pm slot.

For Sangini, Zee TV had launched an “interactive” marketing campaign and asked for viewers to name the show. The campaign includes and involves the audience in shaping the show at every stage.

Meanwhile, Karol Bagh will fill up the early prime time band, which was airing repeats of the same show after Zee TV’s game show Ghar Ghar Mein got over.

Karol Bagh’s ratings have fallen over time and the show is not getting eyeballs as compared to rival programmes on competing channels.

Zee TV fiction head Sukesh Motwani said, “The idea behind shifting Karol Bagh to 7 pm is to weave the 7 pm band with original fiction programming. Earlier our 7.30 pm property Chhoti Bahu had performed well, and we believe the show has enough steam. Karol Bagh has its own loyal set of audience, and there is no reason for them not to sample the show at 7 pm.”

Talking about the programming strategy of Zee TV, Motwani said that the shelf life of a show has come down and it is better to have a backup. “The shelf life of any show today has shortened. So we try to keep a solid backup for every slot. We don’t want to be caught unawares,” he said, without giving any details.

Sangini is a show about Rudra, a man with everything in life but love, and Gauri, who has no place for love in her life. They complement each other and fall in love.

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