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Zee Turner rolls out the 'Biggest Widest Best' campaign
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MUMBAI: Zee Turner is rolling out its new marketing campaign, 'Biggest Widest Best,' that proclaims Zee Turner's bouquet as being the biggest with the highest number of channels in the widest range of genres.


The creative rendition of the campaign with its new adverts showcase an elephant, an albatross and a rose, each of which is depicting the brand thoughts of the campaign- biggest (with 35 channels), widest (across 14 genres) and best (content).


Says Zee Turner CEO Dinesh Jain, "Over the past few years our content has undergone a significant change wherein, if you see, the GRPs of the bouquet that we carry is almost 60 per cent higher than our rivals. So, the motive behind the campaign is to build ourselves as a brand that will help us attract more MSOs and DTH operators."
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