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aMap signs agreement with Tata Sky
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#1
aMap has signed a contract with Tata Sky, securing its DTH audience measurement business. With this deal, aMap will deliver DTH viewership and interactive engagement metrics. Commented Vikram Mehra, chief marketing officer, Tata Sky, “With a subscriber base of 4.5 million, Tata Sky has played a significant role in the growth and development of the DTH sector that is poised to touch 40-50 million by 2015.

Full Story: aMap signs agreement with Tata Sky

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#2
Amap with its Dth measurement panel will help content identification which measures all types of interaction with TV thus realtime measurement will help classify data which will be very useful.
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