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Zee paces ahead of Colors, Sab topples Sony - Sathish - 03-02-2011

MUMBAI: Running into the ninth week of 2011, the Hindi general entertainment channel (GEC) space is seeing interesting changes.

Even as Star Plus continues to maintain its leadership position, the fight for the next three in the ladder is intensifying.

Zee TV has overtaken Colors to occupy the second spot while Sab has marched ahead of sibling channel Sony to grab the fourth position.

Zee TV, which has been strengthening its weekday primetime band for some time now, has ousted Colors as it scores 233 GRPs (gross rating points) for the week ended 26 February.

Colors, which had come dangerously close to Star Plus in the previous week thanks to the premiere of Golmaal 3 and the rerun of other movies, has shed 58 GRPs in the week under review to aggregate 225 GRPs.

Star Plus has maintained its lead with 297 GRPs (previous week 299 GRPs), according to Tam data for the week ended 26 February (HSM, 4+, C&S households).

Interestingly, family comedy channel Sab has for the first time toppled Sony Entertainment Television (Set) to come into the top-four league.

Sab has added 19 GRPs in its tally to close the week with 153 GRPs, ahead of Set's tally of 136 GRPs (previous week 143 GRPs), Tam data showed.