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PepsiCo ties up with Mumbai Indians for IPL - Sathish - 02-28-2009

NEW DELHI: Soft drink major PepsiCo today said it has bagged the sponsorship rights for Mumbai Indians for the upcoming IPL season.

"Under the partnership, PepsiCo would have the exclusive pouring rights at home matches, besides being the official beverage provider for the Mumbai Indians, one of the eight teams of IPL," PepsiCo said in a statement.

The company said it has also got exclusive branding rights on the uniforms of the player, besides in-stadia visibility and activation rights.

PepsiCo India Executive Vice President-Marketing Sandeep Singh Arora said, "We are thrilled to announce Pepsi's association with the Mumbai Indians in the Indian Premier League 2009. This partnership also brings with it a unique platform for Pepsi to engage with millions of cricket fans in Maharashtra and across the country."

With this tie-up, the company is gearing up for communication programmes comprising mass media, in-stadia and in-market activation and online platforms.

Commenting on the partnership, a spokesperson of the Mumbai Indians said, "Reflecting Mumbai's diversity, spirit and resilience, the Mumbai Indians are gearing for a power- packed performance in the second edition. We are very excited to partner Pepsi as our associate sponsor and pouring partner in IPL 2009."