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Help: DD to e-auction slots in DTH arm from today - Printable Version

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DD to e-auction slots in DTH arm from today - Sathish - 07-28-2011

Public sector broadcaster Prasar Bharati is set to e-auction slots for carriage of channels on its Direct-to-Home (DTH) platform, DD Direct Plus, from Thursday.

A senior official at the ministry of information and broadcasting (I&B) said, “Twenty slots would be auctioned now. In November, another 150 slots would go up for bidding. By the end of this fiscal, we aim to auction 370 slots on the platform.”

The minimum reserve price set for the auction is Rs 1.5 crore. All auctions would be valid for a year. “Doordarshan would generate a minimum of Rs 550 crore in revenue from the auctions. Of this, around Rs 150 crore would go towards meeting operational expenses. The remaining resources would be utilised to create programming content and to expand the reach of DD Direct,” he added.

At present, DD Direct Plus has the capacity to carry 59 channels. Prasar Bharati has set a target to bring on another 350 channels on the platform by the end of the financial year.

Read Full Story at DD Direct Plus Blog



RE: DD to e-auction slots in DTH arm from today - jinupnr - 07-28-2011

That is a very good news..