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Update: Malayalam GEC for Women ‘Sakhi TV’ to be launched, This December - Printable Version

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Malayalam GEC for Women ‘Sakhi TV’ to be launched, This December - waytobala - 04-30-2012

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Sakhi Television Communications India, a recently launched broadcast network headquartered in Thiruvananthapuram, is getting ready to launch a Malayalam GEC named ‘Sakhi TV’ by the end of this year. As the name suggests, the channel will specifically target women audience, and almost 80 percent of the content delivered will focus on women empowerment, health, entertainment, fashion, culture and beauty.

Sakhi TV is the first venture of Sakhi Television Communications India, officially formed on February 8, 2012. The channel is promoted by Neena R Pillai (businessperson and social worker), chairperson; Rajasenan (Malayalam film director), CEO; Sriraj Menon (TV programme producer), managing director; and Bindhu Balakrishnan (censor board member and Kerala State Film Academy member). In addition, Simi Rosebell John (politician) and Ambika (film actor) are the vice-chairpersons of the public limited company.

Speaking about the launch of the channel, Menon says, “The inception of a television channel for women has been a long-cherished dream of the company. We aim to help women to benefit and widen their knowledge in all domains through the programming of this channel. We have other ventures lined up in the long run, but the launch of the channel is our primary focus.”