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BIG TV launches interactive cricket viewing - Sathish - 06-08-2009

MUMBAI: BIG TV, the direct-to-home (DTH) satellite TV service provider of the Reliance-Anil Dhirubhai Ambani Group, is offering stadium-like cricket viewing experience to its customers along with interactive options like multi-lingual audio and different camera views.

The service called iCricket will enable viewers to even highlight all sixes, fours and fall of wickets at the click of a button.

"iCricket is part of our effort to deliver the best to our subscribers, especially at the time of T20 world cup," BIG TV chief executive Sanjay Behl said in a statement Monday.

For now, BIG TV will offer a choice of four languages - English, Hindi, Tamil and Telugu.