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Breaking News: DD Direct Plus earns Rs 865.7 mn from slot auctions - Printable Version

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DD Direct Plus earns Rs 865.7 mn from slot auctions - Er dkj - 12-26-2012

India's public broadcaster Doordarshan earned a total of Rs 865.7 million in 2011-12 from auction of slots on its DD Direct Plus direct-to-home (DTH) TV platform. The earnings from auction of slots on the country's only free DTH TV service is nearly twice the revenue Doordarshan expected when it for the first time auctioned slot in July 2011.

Doordarshan had expected to earn over Rs 460 million from auction of 21 slots on DD Direct Plus when it e-auctioned slots in July 2011. It now has 37 private television channels on its DTH TV service.

Prior to the e-auction, Doordarshan earned just Rs 168 million at Rs 8 million per channel. At the July 2011 e-auction, the public broadcaster had received bids ranging from Rs 21.7 million to Rs 22.5 milion per slot.
www.indiantelevision.com/headlines/y2k12/dec/dec259.php


RE: DD Direct Plus earns Rs 865.7 mn from slot auctions - jenius-jatt - 12-26-2012

No use by earning so much doing nothing for public ??