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Breaking News: Storyboard is back in a new avatar on CNBC-TV18 - Printable Version

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Storyboard is back in a new avatar on CNBC-TV18 - MAHI - 03-07-2013

MUMBAI: CNBC-TV18’s feature show Storyboard is returning on air after a break on 16 March. The show will be hosted by Naomi Datta and edited by Anant Rangaswami.
A television journalist, presenter and producer for 14 years, Datta started out with CNBC-TV18. She moved to the Times Group as a core member of the Times Now start-up team. Later, she worked with MTV and Endemol India as a consultant.
Data said, “I was part of the team that launched Storyboard 12 yearsback - and am delighted to be a part of Storyboard’s exciting evolution to the next level. Our hope is to energize an already iconic show with a wider variety of information and trends relevant to brands, marketing andadvertising. The aim is to make Storyboard as interactive and contextual as possible for the audience.”
The show will be edited by Anant Rangaswami. He was the founder editor of Campaign India magazine and has over 20 years experience in media and advertising. He began his career in media and advertising with StarTV, moving on to Sony’s SET and next as Chief Manager at BCCL’s Times Television and Times FM. Hethen shifted to advertising as head of TBWA India’s Mumbai andPune offices. He then made the leap into journalism, taking over as Editor of Impact.
Talking about the new Storyboard, Rangaswami said, “Anuradha SenGupta, who launched Storyboard, has decided to move on. She has done a fantastic job with the show, and, we will build on these foundations. The business of brands and communications is now changing at a furious pace, and the new Storyboard will keep viewers abreast of the latest developments in the business.”
CNBC-TV18marketing head Suranjana Ghosh said, “Storyboard aims to be the curator of everything a marketer ought to know. The new show will be business-like, current, edgy, entertaining and informative, addressing all those who want to understand the role of A&M in business.”
Since the launch of Storyboard in 2001, the show has analysed developments in advertising and marketing, giving viewers a ringside view of the business of brands.