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New channels Jai Maharashtra coming soon - Rupesh b reddy - 03-10-2013

Sudhakar Shetty-promoted real estate company Sahana Group is set to foray into television broadcast business withtwo news channels.
The Marathi news channel, Jai Maharashtra, will launch on 1 May, which is also the Maharashtra Day. Sahana News, aHindi news channel, is planned forlaunch by the end of the year.
The test signal for Jai Maharashtra will start by first week of April.
The television business is housed under Sahana Films, a subsidiary of Sahana Group. Waahiid Ali Khan, who is the Consultant Editorial Director for Sahana Films, will oversee the operations of the Group's television business.
"We have received licence for twonews channels. The Marathi news channel will launch on 1 May whilethe Hindi one will be available by the year-end," Khan tells Indiantelevision.com.
Undeterred by the presence of channels like Zee 24 Taas, ABP Majha, IBN Lokmat and TV9 Maharashtra, Khan feels that there is still space for a new Marathi news channel.
He is also confident about Sahana News despite the fragmented nature of the Hindi news genre.
Mandar Phanse is the editor of Jai Maharashtra while Tulsidas Bhoiteis the executive editor of the channel. The news gathering for the channel has already begun with an active YouTube channel and an online portal, which will also web stream the channel.
The hunt for putting in place the editorial team at Sahana News is also in progress.
The launch of Jai Maharashtra couldn't have come at a better time, feels Khan, as the country is moving towards digitisation with three metros Mumbai, Delhi and Kolkata already going digital.
With Mumbai fully digitised, Khan reckons that the carriage cost for the news channel has halved."The distribution cost of Marathi news channels has become 50 percent because of digitisation