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Cartoon Network to launch Chowder series from July 13 - Printable Version

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Cartoon Network to launch Chowder series from July 13 - Sathish - 07-10-2009

Cartoon Network will launch its latest animated comedy series, Chowder, from July 13. The series will show the misadventures of a young chef's apprenticeship in the magical city of Dakaarpur. The show is targeted at both adults and children and will be aired every Monday-Thursday at 4:00 pm on the channel.

Krishna Desai, director, programming, Turner International India, says, "Cartoon Network is ahead of the curve in identifying interesting trends amongst kids. The Chowder survey findings reflect the views of India's next generation and it is clear that both girls and boys believe in the importance of cooking and food."

The plot revolves around Chowder, an apprentice at the Tadka Laal Catering Company, which cooks up the most oddly delicious food. His day's work includes helping around the kitchen, running errands and learning how to whip up the tastiest dishes using some of the weirdest ingredients imaginable.

In a bid to understand children's lifestyle, Cartoon Network conducted a Chowder survey in March 2009 on its official website. The survey aimed to explore kids eating and cooking habits. Around 1,000 kids responded from all over India, including Delhi, Mumbai, Chennai, Hyderabad, Pune, Ahmedabad, Kolkata and Bangalore.

The overall verdict of the survey was that cooking is no longer a girl's domain. It revealed that 68 per cent of the respondents had cooked before and agreed that both boys and girls should learn cooking.

While 76 percent of the respondents enjoyed trying new food with 33 per cent preferring to go out and eat, 57 per cent are keen to learn more about world cuisine. Also, North and South Indian food is most preferred by all.

When quizzed about the craziest concoctions tasted by the Indian children, popular answers included spicy curry with powdered 'laddoo', yogurt with chilli powder and 'dosa' with sugar cubes. Interestingly, 71 per cent of the respondents are boys.

RE: Cartoon Network to launch Chowder series from July 13 - Ananya - 07-10-2009

Cartoon Network is the leader among the kids channel followed by Pogo :happy: