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Ten Sports deploys U-To Solutions for broadcast management system - Mr.Bhat - 07-22-2009

Taj Television, which owns and operates Ten Sports, has appointed U-To Solutions to provide a fully integrated broadcast management system, for all its broadcast operations in South Asia and the Middle East.

The operations include three wholly-owned channels - Ten Sports India, Ten Sports Pakistan and Ten Sports International (Middle-East) - and five third-party channels managed and distributed by Taj Television.

These are Art Prime Sports and Football Channel, Goal TV 1, Goal TV 2 and Cricket Plus.

LU-To Solutions, which is BroadView’s exclusive representative in India, will manage the account through the ‘BroadView’ Suite of Broadcast Management solutions.

After an accelerated system integration process that was wrapped in eight weeks, all eight channels successfully went live with BroadView on 15 July.

BroadView’s Suite is a fully integrated broadcast management system for ad sales, traffic, programming, scheduling, acquisitions and billing and is easy to integrate with almost every automation system in the market.

Ten Sports director, station traffic and presentation Richard Saldanha says, “This new broadcast management system will bring efficiencies to our operation and create an excellent platform to expand our third party channel business.”

U-To Solutions director Sumit Suri says, “We at U-To Solutions are very proud to partner Ten Sports in this strategic exercise which has delivered a dramatic overhaul of their broadcast management systems and processes. The rapidly growing Middle East market tends to lag in adoption of state-of-the-art Broadcast Management solutions Ten Sports’ initiative breaks new ground and we are privileged to have played a role.”

U-TO Solutions has also brought Viacom18 channels - Colors, MTV, Nick and Vh1 LIVE - on their BMS platform. Other broadcasters who have opted for various products and services of U-TO Solutions include Star, NDTV Imagine, NDTV Lumiere, INX Media and NewsX.