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General News: Anil Ambani’s Business Broadcast News renames Bloomberg TV India as BTVi - Printable Version

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Anil Ambani’s Business Broadcast News renames Bloomberg TV India as BTVi - nairrk - 08-02-2016

MUMBAI: Anil Ambani-promoted Reliance Broadcast Network’s Business Broadcast News (BBN) has renamed its English business news channel as BTVi.

The change in the name and logo has been necessitated due to the expiration of its brand licensing agreement with Bloomberg Media.

Incidentally, Bloomberg has formed a joint venture (JV) with Raghav Bahl’s Quintillion Media to launch BloombergQuint.

Business Broadcast News had roped in media executive Monica Tata to oversee the transition. The channel also has replaced Bloomberg terminals with those from Reuters.

The re-branded channel will aim to provide accurate business and financial information that is of material interest and use to all participants of the financial ecosystem.

“We stand by our principle of continuously delivering accurate information to our viewers. The content of the new channel will be a reflection of our proficiency and experienced editorial team. The compelling content of BTVi will be of interest to all participants of the financial ecosystem. BTVi will also have strong digital connect with the viewers with an integrated newsroom,” BBN said.

The programming initiative will cater to a spectrum of audience – global and domestic influencers, business leaders and government-stakeholder.

List of driver shows on BTVi:

*Dealing Room (Weekdays 8:00 – 9:30) – Get all the crucial market cues & trade calls as Ashu Dutt & Abha Bakaya take you into the all-important market opening.

*Market Guru (Weekdays 09:30 – 10:00) – The very cream of market veterans with decades of street cred share their invaluable perspective and analysis.

*The Trading Day (Weekdays 14:30 – 15:30) – Countdown tracks the breaking business news and top stories in the lead-up to the closing of markets.

*E-Inc (Wednesday 20:30 – 21:00) – A path-breaking show that charts the twists and turns in e-commerce. Find out what it takes to go from start-up to the next big success story.

*The Auto Show (Thursday 22:30 – 23:00) – Get up to speed with the latest in the auto mobile world; hear from leading auto industry voices, review cars and bikes. We also address consumer concerns.

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