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Fever FM launches radio stations in Hyderabad and UP - nairrk - 08-31-2016

MUMBAI: After launching in Hyderabad, HT Media is all set to expand its FM radio footprint in Uttar Pradesh. Fever FM, the brand of HT Media’s radio business, will start in Aligarh, Allahabad, Bareilly and Gorakhpur soon, adding to its radio stations in Lucknow, Kanpur and Agra.

Fever FM will be ‘Maha Radio’ of UP, tapping into the market with differentiated programming and music in sync with contemporary hits plus best of retro.

Listeners can enjoy 40 minutes of non-stop music every hour. They can also hear their favourite celebrities in the role of RJs with shows like ‘Jhakaas Mornings’ ft. RJ Anil Kapoor, ‘Dabang Bouncer’ ft. RJ Virendra Sehwag, ‘Filmy Calendar’ ft. RJ Satish Kaushik and ‘Crazy for Kishore’ ft. RJ Amit Kumar.

Listeners will also be treated to Fever’s popular shows like the Ramayana series recorded in the voices of celebrities like Om Puri, Naseeruddin Shah, Anupam Kher and Javed Jaffrey.

Fever FM, which won 10 frequencies in Phase III FM e-auctions, has been busy expanding in South India. In Hyderabad, Fever 94.3 FM has launched as the ‘Baap of Bollywood’ with a vibrant, youthful, creative and interactive programming. A new show launch has been lined up every week for the next six weeks.

“Our research indicated that the city has a promising base of lovers of Bollywood music and movies,” the company said.

HT Media CEO- Radio and Entertainment Harshad Jain said, “With the launch of Fever FM in Hyderabad and UP we are now present in all key markets of the country: with Hyderabad we establish a strong south footprint and UP enables us to serve the large Hindi heartland. Fever FM is a Bollywood radio station and these markets boast of huge Bollywood lovers. We are sure that with our innovative, entertaining and differentiated content we will win hearts of listeners in quick time. Our celebrity led shows are an industry first and will enthral and entertain Hyderabad and UP.”

The frequencies for the Hyderabad and UP stations are as follows:

1-Hyderabad: 94.3 FM
2-Lucknow: 104 FM
3-Kanpur: 95 FM
4-Agra: 93.7 FM
5-Aligarh: 94.9 FM
6-Allahabad: 94.3 FM
7-Bareilly: 94.3 FM
8-Gorakhpur: 94.3 FM