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General News: Big Magic to launch its first reality show ‘BIG Memsaab’ - Printable Version

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Big Magic to launch its first reality show ‘BIG Memsaab’ - nairrk - 09-08-2016

MUMBAI: BIG Magic, the light-hearted family entertainment channel from Reliance Broadcast Network, is all set to launch its first-ever reality show ‘BIG Memsaab’.

The multi-discipline talent hunt provides a platform for housewives to showcase their skills, personality and creativity, along with the support of their children. The show celebrates the eternal bond of mother and child where kids help their moms win the coveted title of BIG Memsaab.

The show will be hosted by popular TV actor Ankit Bathla along with child actor Nihar Gite. The performance of the contestants will be judged by television actress Smita Bansal and another judge whose name will be revealed shortly.

‘BIG Memsaab’ aims to bring out the unrecognised talent of mothers and their kids—from being an organiser, a multi-tasker, a knowledgeable cooking expert, to being a pro with cultural skills like singing and dancing.

A spokesperson from BIG Magic said, “’BIG Memsaab’ is a platform that in the most entertaining manner provides mothers and their kids a unique opportunity to bring forth different facets of their personalities. We are going to make this platform available for a large number of mothers and kids across different cities in India.”

‘BIG Memsaab’ will be supported by a 360-degree marketing to reach the deep pockets of the target markets through a multimedia campaign including TV, radio, on-ground and digital.

The channel is available across all DTH players such as Tata Sky, Airtel, Videocon, Dish TV, Reliance Digital TV, along with all cable operators such as Hathway, DD Free Dish, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband, GTPL and more.