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General News: Viacom18 to enter Tamil market with launch of Colors Tamil in Q4 of 2017 - Printable Version

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Viacom18 to enter Tamil market with launch of Colors Tamil in Q4 of 2017 - nairrk - 05-04-2017

MUMBAI: Viacom18 is entering the Tamil market with the launch of Colors Tamil. The new general entertainment channel (GEC) will launch in the fourth quarter of 2017.

With this, Viacom18 will expand its fleet of regional GECs to seven. The company already operates GECs in the Kannada, Marathi, Gujarati, Odia and Bangla markets.

In July 2016, it launched a second GEC, Colors Super, in the Kannada market. Colors Tamil will be Viacom18’s third channel in the South market. It will battle in India’s largest regional market, so far dominated by Sun TV Network.

Said Viacom18 Group CEO Sudhanshu Vats, “Driving regional aggressively is one of our foremost strategic thrusts. Given that almost 60% of our country speaks in regional languages and this market is under-indexed on television, it is imperative that this segment will continue to grow rapidly in the years ahead. While Colors Super was aimed at deepening our presence in the Kannada genre where Colors Kannada is an undisputed leader, the launch of Colors Tamil is a step towards widening our reach in regional markets by entering the largest regional market in the country. The Tamil content market is highly competitive and well-primed for disruption, making this the opportune time for our entry. We look forward to delighting the Tamil content aficionado with the latest offering from the house of Viacom18.”

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