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Radio Misty gives Sikkim station a programming facelift - Printable Version

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Radio Misty gives Sikkim station a programming facelift - Sathish - 09-15-2009

MUMBAI: After Siliguri, Radio Misty is refurbishing its Sikkim FM radio station by launching new shows and increasing Nepali and English music content.

The radio station will play 45 per cent of Nepali and local songs, 35 per cent of English and 20 per cent of Hindi numbers.

Segments focusing on style, fashion, cookery and celebrity interviews are also being introduced into the existing shows.

The radio station is replacing its old shows with new ones om Sundays. Misty Mehfil, a soft show talking about relations and heart matters, will air from 7 to 10 pm. The show will play a blend of old and new hits. Heart Beats will air from 4 to 7 pm and will be a blend of International music. Shaam E Ghazal will air every Sunday from 10 to 11 pm.

The radio station has also rolled out listeners club in Sikkim. "We will put in place 20 listeners club. Each club will have 200 members. The club will hold regular meetings in all the towns of Sikkim to get listeners' feedback and advice," says Radio Misty vice president Dilip Dugar.

Additionally, the radio station will host various outdoor activities and live links. OBs will be around the city of Sikkim, interacting live with the locals.

The radio station has created a 360 degree marketing campaign to create a buzz around the new changes. "We will run a week's campaign on TV and have booked 450 spots on local TV channels for the same. Also, we have put 30 hoardings around Sikkim that talk about the change. We are using radio, print and outdoor media for the same," avers Dugar.