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General News: Gracenote enables real-time monitoring of channel distribution with TV Street Maps.. - Printable Version

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Gracenote enables real-time monitoring of channel distribution with TV Street Maps.. - nairrk - 12-07-2017

Gracenote enables real-time monitoring of channel distribution with TV Street Maps 2.0

MUMBAI: While India has moved forward with TV digitisation cable operators can still add, remove or change the position of channels at their discretion without informing broadcasters. This can have an impact on the visibility of the channel and hence the ratings as well.

To help broadcasters avoid loss of revenue and identify new opportunities, Gracenote has launched TV Street Maps 2.0 solution which automates the task of TV channel monitoring.

The latest solution empowers Indian broadcasters with an accurate picture of TV channel distribution and delivery to preserve program ratings, address technical challenges in near real-time and improve monetisation from cable operators.

The earlier iteration of the solution, which has been around for the past 10-12 years, was analogue. Capturing channel information was done in an analogue way as there was no technology to help capture the channel line-up.

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