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KCBL to launch Malayalam GEC in March 2018 - nairrk - 12-19-2017

MUMBAI: Keralavision Channel Broadcast Limited (KCBL) is all set to launch a new Malayalam satellite general entertainment channel Kerala Vision Digital. Testing began on 1 November 2017 while the commercial launch of the same is planned by end of March 2018 for the free-to-air (FTA) channel.

Talking to, Kerala Communicators Cable Limited (KCCL) CEO Shaaji Mathews said, “The normal composition of this regional channel will include news slots. The current trend in regional channels is to telecast Hindi content which is dubbed in their local language. Our news will be very local and focused. The channel will also cover local Kerala events.”

The channel has tied up with some of the operators in other states to reach the Malayalam audience there. There is a large population of Keralites in North Indian states, Maharashtra, Karnataka and Gujarat, said Mathews.

KCBL and KCCL are the two public limited companies incorporated and formed under the initiative Cable Operators Association (COA).

COA was formed because Cable TV networks emerged in various parts of Kerala in the early 1990s as ventures of self-employment by the youth. As the cable TV industry was entering a high-growth stage nationally and networks with massive capital investment appeared on the scene, FTA channels began turning into pay channels.

This phenomenon posed a stiff threat to the small local neighbourhood networks. It was in such a scenario that a fellowship of cable operators calling itself the Cable Operators’ Association was born. It has been functioning with remarkable foresight in the consolidating the base of small networks and helping them pool valuable resources.

Intelsat 17 satellite is being used for the testing of the channel.