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RED FM turns user-friendly with mobile app - nairrk - 01-11-2018


MUMBAI: Radioandmusic was the first one to inform you in June 2017 about RED FM’s mobile app and now we bring you more. The app officially launched today.

In case you missed, here is the story:

Red FM launches streaming app

The mobile application has been designed keeping in mind the connected device ecosystem that today’s listeners are living in. The stand out factor is that the audience gets their content as an itemized piece of audio as a stream. With this technology, there is an ease in the process of ‘you get what you want and when you want it’. Itemization of on-air content creates flexibility and allows the listeners to exercise control over the audio content of their choice.


Red FM COO Nisha Narayanan said, “The target audience today is constantly on their phones and are using all kinds of apps for activities that make their life easier. The Red FM app cuts away from the usual practice of radio content which has a low shelf life and when broadcasted once disappears. Strategically the app works as a great retention strategy where it can be reused on other platforms like mobile and social media. This ensures that the audience can catch up even if they have missed it during the live broadcast. The content can be further re-shared reaching out to the millions of audiences across. Red FM App is not a music streaming app or on-air FM product stream.”

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