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Comedy: No laughing matter for Hindi GECs - nairrk - 02-19-2018

MUMBAI: Despite being the second most popular content category on Hindi GECs after dramas, the demand for comedy content outstrips supply. In fact, it would not be an exaggeration to say that comedy is in short supply on mainline Hindi GECs.

Currently, the demand for comedy content in Hindi speaking markets is being fulfilled by channels like Sony SAB and Big Magic, which are positioned as light-hearted family entertainment channels. Fiction comedy is the main staple of these channels.

The mainline Hindi GECs, on the hand, are pre-occupied with non-fiction comedy content comprising mainly stand-up comedy shows like ‘The Kapil Sharma Show’ on Sony Entertainment Television (SET), and The Great Indian Laughter Challenge on Star Plus.


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