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ENIL launches its first 100% English music station in Hyderabad - nairrk - 04-21-2018

[Image: ENIL-cover.jpg]

MUMBAI: Entertainment Network India Ltd (ENIL) has launched its first full-fledged English music station Kool FM in Hyderabad.

The station will play the latest English music. In addition, there will be slots for the evergreen hits.

The radio station was earlier known as Mirchi Love 104 FM and was the company’s third station in Hyderabad.

ENIL is the only FM radio company in India to have three radio stations in a single city.

The company had launched Mirchi Love 104 FM on 5 January 2017.

The frequency 104 FM was acquired under Phase 3 auctions held in 2016.

“We refer to our earlier communication dated January 5, 2017 regarding the commencement of broadcast from the Company’s 3rd radio station at Hyderabad (3rd channel – 104 FM – acquired under Phase 3 auctions held last financial year). The 3rd channel was branded “Mirchi Love”,” ENIL said in a filing to the BSE.

“Said channel is now rebranded as “Kool FM”. Kool FM is the Company’s first 100% English music station. The station that will play the latest English music. In addition, there will be slots for the evergreen hits.”

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