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Tata Sky, Netflix enter into strategic partnership - nairrk - 04-24-2018

MUMBAI: Direct to home (DTH) operator Tata Sky and Netflix have entered into a strategic partnership. Through this partnership in India, in the coming months, subscribers of both Tata Sky and Netflix will have easy access to a world of content through future Tata Sky platforms.

Tata Sky subscribers will be able to browse and access the entire Netflix service, including TV shows, films, documentaries, stand-up comedy and kid’s titles. Netflix’s service includes over a thousand hours of Ultra HD content, complementing Tata Sky’s extensive high-quality programming.

Tata Sky MD and CEO Harit Nagpal said, “Tata Sky’s partnership with Netflix adds another dimension to providing world-wide quality content On-Demand for our subscribers. Keeping up with our promise of pioneering innovation, we will soon announce the offering that is possible with this partnership. We are glad to include Netflix in our family and look forward to keep offering an extraordinary entertainment experience to all our subscribers.”

Netflix global head of business development Bill Holmes said, “We are delighted to partner with Tata Sky to bring great content under the same roof. With this new partnership and Netflix’s stellar line up of original content from across the world, Tata Sky’s customers will be able to seamlessly access and enjoy all the best entertainment they love in one place.”

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