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General News: Patanjali's Baba Ramdev launches Kimbho messaging app to take on WhatsApp - Printable Version

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Patanjali's Baba Ramdev launches Kimbho messaging app to take on WhatsApp - nairrk - 05-31-2018

After tying up with BSNL (Bharat Sanchar Nigam Ltd) to offer its own SIM cards, Yoga Guru Baba Ramdev’s company Patanjali has now launched a messaging app. Called “Kimbho”, the app bears similar features to WhatsApp, and is available free of cost on both the Google Play Store, and Apple’s App store.

Patanjali’s spokesperson K Tijarawala tweeted on Wednesday saying, “Now Bharat will speak. After launching sim cards, baba Ramdev has launched a new messaging application called Kimbho. Now WhatsApp will be given a competition. Our own #SwadeshiMessagingplatform. Download it directly from Google Play store.”

Kimbho supports both private and group chats, and features voice and video calling as well. The app can also be used to share photos, videos, music files, gifs, location, doodles and stickers, pretty much everything that is supported on WhatsApp. It also carries some customization features and according to the company is 100 percent secure thanks to its AES encryption.

The launch of its messaging application comes right after the company took its first step in the telecom industry on Sunday. Thanks to its partnership with BSNL, the company launched Swadeshi Samriddhi SIM cards, which offer 2GB of data, unlimited calling, and 100 SMS benefits in a day for Rs 144.

At the moment, the SIM card is only available for employees and office bearers of Patanjali. After its official rollout, the company will be offering a 10 percent discount to customers on Patanjali products. Not just that, the SIM card will also be coming with medical insurance of Rs 250,000, and life insurance cover of Rs 500,000.


RE: Patanjali's Baba Ramdev launches Kimbho messaging app to take on WhatsApp - nairrk - 06-02-2018

Patanjali removes 'Kimbho app' from Google Play Store

Patanjali removed its messaging app ‘Kimbho’ from Google Play Store and Apple’s App Store, a day after the launch saying it was released only for one-day trial.

A company spokesperson said it would launch the app officially soon, once its technical development phase is completed.

Yesterday, Patanjali spokesperson had tweeted about the launch of ‘Kimbho’, claiming it to be India’s reply to Facebook-owned Whatsapp.

The company claimed that it placed the new app on Google Play Store and Apple’s App Store only for a day, that too for technical testing.

“We put our trial version of Kimbho app on Google Play Store and Apple Store for trial for a day only and we had witnessed around 1.5 lakh downloads in the first three hours. We thank the people for such encouraging response,” Patanjali spokesperson S K Tijarawala said.

The spokesperson said it would be launched soon and that technical work is in progress. “Now it is no more available on any platform for download,” he added.

According to him, apps that looked like Kimbho on playstore were fake ones.

On Patanjali’s decision to remove the app from the Google Playstore and Apple’s App Store, Advocate Prashant Mali, cyber security and cyber law expert said, “Baba Ramdev’s IT Team did the same thing as BHIM App. No or little testing was done and such incidents expose huge data of Indian citizens to risk . This incident gives bad name to Make in India, Ramdev’s team should understand Make in India means not make only the label in India but the product too and cyber safe one.” This week, Patanjali had also formed an alliance with state run BSNL to offer co-branded – Swadeshi Samriddhi SIM cards to its employees.


RE: Patanjali's Baba Ramdev launches Kimbho messaging app to take on WhatsApp - nairrk - 06-09-2018

Baba Ramdev's Kimbho planning a comeback with security fix

Baba Ramdev’s Kimbho, the Indian rival to messaging application WhatsApp, is set to make a comeback to Google Play Store. After partnership with BSNL to launch Patanjali SIM cards, Baba Ramdev and his associate Acharya Balkrishna, announced a social messaging app called Kimbho. In Sanskrit, Kimbho is used to ask about the well-being of any person.

As soon as the app went live on Google Play Store, it was downloaded multiple times before French security researcher Elliot Alderson raised concerns about the application. Soon, the app received a lot of negative feedback for its shady security practice and bad user interface. The app was immediately taken down from the Play Store by its creators and even its website became inaccessible.

However, Acharya Balkrishna, the Indian billionaire CEO of Patanjali, is planning to bring the app back. “We pledge not to launch the app until a team of expert hackers and security specialists plug all the security and privacy loopholes,” Balkrishna told Bloomberg in a phone interview.

A day before it disappeared from the Play Store, Kimbho had been installed nearly 3 lakh times. Since its launch, the app has been termed as a joke and security disaster by those in the technology sector. There were also separate reports stating that the demand for the app was so huge that its servers crashed as soon as Android users started installing the application.

With the updated version of Kimbho, Balkrishna says it will focus primarily on the messaging aspect of social network. The app, soon after its launch, was seen as the immediate threat to WhatsApp, which has over 200 million monthly active users in the country. It would be interesting to see whether Kimbho becomes a success and manages to beat WhatsApp when it fixes the issues that plagued it in the first place.