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General News: SonyLIV launches campaign for Ind-Eng series - Printable Version

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SonyLIV launches campaign for Ind-Eng series - nairrk - 07-13-2018

MUMBAI: Video streaming platform SonyLIV has launched its ad campaign #Epic70daybattle for the India tour of England. The film focusses on the game of cricket and how we have sent our best men to England for this 70-day long tour.

SonyLIV’s campaign celebrates the passion Indians have brought to the game of cricket. In India, cricket is religion and fans have this ardent love for the exceptional style of their favourite player. The film celebrates the passion our players bring to the game and how each of them have formed a style of their own. To every English move, our Indian team has an answer, in their own unique way. The film promises India and the world, that this time too, India will show something new and different.

For fans of cricket, it is always about the game and the style of their star. The film opens with some history on how the English introduced cricket to the World and moves on to show how each Indian player has an ingenious answer for the England side. This film has been conceptualised by Publicis Ambience and the creative minds at SonyLIV.

SPNI head marketing, subscription and content licensing of digital business Abhishek Joshi said, “After the success of our FIFA film which was the only Indian brand that featured on the YouTube global list of best soccer films that were created for the 2018 FIFA World Cup, this film on cricket is a completely different take on advertising. We created a campaign that will connect with all cricket fans across the nation and bring them closer to the sport. The campaign focusses on the game of cricket and the passion it evokes. Team India will bring to the fore their incredible and different styles and add value to the game. With India tour of England, we are extending our promise of a seamless viewing experience while maximizing audience reach across mobile and personal screens.”