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Colors Infinity lines up slew of programming initiatives ... - nairrk - 07-27-2018

Colors Infinity lines up slew of programming initiatives around to celebrate third anniversary

MUMBAI: Viacom18-owned English GEC Colors Infinity has lined-up a slew of programming initiatives to celebrate its third anniversary.

The channel will host a marathon of ‘The Big Bang Theory’, airing seasons one to six, starting at 10 am on 28 July till 8 pm on 30 July. Leading up to the weekend, viewers will be treated to a Live Binge of the latest season of ‘Orange Is The New Black’, premiering the complete season with back-to-back episodes starting at 1 pm on 27 July.

Other programming highlights include showcasing the sixth season of ‘Orange Is The New Black’ simultaneous to its international premiere. It will also have the Instant Premiere of the fourth season of ‘Better Call Saul’ from 7 August at noon immediately after its US telecast.

Following the marathon, ‘The Big Bang Theory’ will take the primetime slot on weekdays at 8 pm starting from season-1. In addition to the superhit sitcom and the newest seasons of two smashing dramas, Colors Infinity will also bring the latest season of ‘The Royals’, ‘The Flash’ and reality show – ‘America’s Got Talent’.

Reflecting on the third anniversary of the channel, Viacom18 head – English, Youth and Music entertainment Ferzad Palia said, “The English Entertainment cluster of Viacom18 has had a phenomenal year, and continues to cement its position as leaders in the segment. Bogarting a majority share of the English Entertainment pie with a 53% share, Colors Infinity along with Comedy Central and Vh1 have continued to dominate the leaderboard in FY19, taking the Top-3 positions. A 100% increase in viewership during FY18, only adds to the momentous occasion of our third anniversary. Steadfast in our philosophy to bring only the best-in-class of every genre to viewers; and in the spirit of festivities for our third-year anniversary we decided to celebrate it with one of television’s biggest sitcoms – ‘The Big Bang Theory’.”

Viacom18 head of programming, English entertainment Hashim Dsouza said, “Colors Infinity is proud to showcase a variety in the premium offering that appeals to both the masses as well as niche audiences looking for something different. Our process of curating content for the programming line-up is based on what we believe the audience will enjoy and appreciate, while at the same time adding a mix of critically acclaimed shows, that are creating waves in the English Entertainment space. Complimenting the existing programming with a blend of The Big Bang Theory marathon, Live Binge of Orange Is The New Black and Instant Premiere of Better Call Saul, we have a winning line-up that completes the entertainment experience for viewers of our channel.”

The channel is complementing its line-up by accelerating the marketing efforts with a 360-degree promotional campaign that’s attuned to all the target audience touchpoints including – On-air, Outdoor, Print, Radio, BTL, and Digital.